- Responsible for maintaining strategic communication and strong partnerships with media, KOL/influencer networks, and external agencies to support integrated marketing campaigns.

- Conducts ongoing research to analyze, shortlist, and select relevant KOLs across digital platforms based on audience fit and campaign objectives.

- Leads influencer outreach to build, manage, and nurture a scalable network of KOLs from various product segments.

- Oversees campaign briefing process to ensure influencers receive clear guidelines aligned with brand identity and messaging.

- Develops campaign schedule projections and ensures timely and accurate execution.

- Negotiates KOL pricing and contracts to secure optimal performance outcomes within budget.