Role Overview

Key Duties & Responsibilities

a) Business Development Strategy & Growth

• Develop and implement business development strategies to achieve MOVA Malaysia's revenue, merchant acquisition, membership, and business growth objectives.

• Identify new business opportunities, potential merchants, brands, partners, and strategic channels that align with MOVA's business direction.

• Lead the team in prospecting, approaching, pitching, negotiating, onboarding, and maintaining business partnerships.

• Develop strategies to increase merchant participation, membership adoption, transaction volume, and overall platform growth.

• Analyse market trends, competitor activities, consumer behaviour, and industry developments to identify new opportunities and potential business risks.

• Develop and maintain a healthy business development pipeline and ensure sufficient potential leads and partnership opportunities are available for the team.

• Evaluate potential partnerships based on commercial value, business potential, strategic fit, and expected return.

• Recommend new business initiatives, partnership models, promotional opportunities, and market expansion strategies to Management.

b) Merchant & Strategic Partnership Management

• Lead negotiations with merchants, brands, business partners, and other potential strategic partners on commercial terms, membership benefits, promotional activities, and partnership arrangements.

• Establish and maintain strong, long-term relationships with key merchants and strategic partners.

• Oversee the onboarding process of new merchants and ensure that agreed partnership terms and requirements are properly implemented.

• Monitor the performance and contribution of key merchants and partners.

• Identify opportunities to increase partner engagement, transaction volume, promotional participation, and business contribution.

• Manage escalated merchant or partner issues and coordinate with relevant internal departments to ensure timely resolution.

• Develop strategies to improve merchant retention and strengthen MOVA's overall partner network.

c) Team Leadership & Performance Management

• Lead, manage, and motivate the Business Development team to achieve individual and overall team KPIs.

• Set clear individual and team targets covering areas such as merchant acquisition, partnership conversion, revenue, membership growth, sales activities, and business performance.

• Monitor team performance regularly and identify gaps against agreed KPIs and targets.

• Conduct regular team meetings, performance reviews, pipeline reviews, and business discussions.

• Provide coaching, mentoring, guidance, and training to BD team members to improve their sales, negotiation, communication, and business development capabilities.

• Support team members in handling challenging negotiations, merchant objections, partner concerns, and escalated business issues.

• Identify high-performing employees and development areas, and provide appropriate recommendations to Management.

• Ensure team members follow established SOPs, reporting requirements, company policies, and professional standards.

• Support recruitment, onboarding, and training of new Business Development team members when required.

d) Sales Pipeline & KPI Management

• Establish and maintain a structured sales and partnership pipeline for the BD team.

• Monitor the progress of leads from initial contact through negotiation, onboarding, activation, and ongoing partnership management.

• Review key performance indicators including new leads, conversion rate, merchant acquisition, active merchants, membership acquisition, revenue contribution, transaction volume, and other relevant business metrics.

• Analyse individual and team performance against monthly, quarterly, and annual targets.

• Identify bottlenecks in the business development process and implement corrective actions.

• Ensure accurate and timely updates of business development activities, leads, partnerships, and pipeline status in the relevant system.

• Develop action plans for underperforming areas and follow up on implementation and results.

e) Road Booth, Roadshow & Promotional Activities

• Lead the planning and execution of MOVA road booths, roadshows, events, exhibitions, and other on-ground promotional activities.

• Develop event objectives, target audiences, activity plans, manpower requirements, and expected business outcomes.

• Coordinate with internal teams, external vendors, merchants, and partners to ensure smooth execution of events.

• Brief, train, and supervise BD team members and booth staff to ensure professional representation of MOVA.

• Monitor event performance, including registrations, leads, merchant engagement, membership acquisition, customer engagement, and business opportunities generated.

• Ensure proper usage and presentation of MOVA's branding, promotional materials, merchandise, and marketing assets.

• Review post-event performance and prepare reports covering results, feedback, challenges, and recommendations for future activities.

f) Cross-Department Collaboration

• Work closely with Marketing, Human Resources, Operations, Customer Service, Finance, Product, Technology, and other departments to ensure successful execution of business initiatives.

• Coordinate with internal teams on merchant onboarding, promotional campaigns, membership benefits, operational requirements, and partner-related matters.

• Provide the relevant teams with accurate and timely information regarding merchant partnerships, promotions, and business requirements.

• Coordinate with Operations and Customer Service teams to resolve escalated merchant or customer issues that may affect partner relationships.

• Work closely with Management to align BD strategies with MOVA Malaysia's overall business objectives.

g) Business Analysis & Market Intelligence

• Analyse business performance, merchant contribution, market trends, competitor activities, and customer insights to support business decisions.

• Prepare regular analysis on merchant acquisition, partnership performance, revenue contribution, sales pipeline, and team productivity.

• Identify underperforming partnerships and recommend strategies to improve their business contribution.

• Monitor competitor offerings, merchant programmes, membership benefits, and market activities.

• Provide Management with actionable insights and recommendations based on market and business data.

• Identify potential risks and opportunities that may affect MOVA's business development performance.

h) Management Reporting

• Prepare and submit accurate weekly, monthly, and quarterly Business Development reports to Management.

• Report on team performance, KPI achievement, merchant acquisition, partnership pipeline, revenue contribution, roadshows/events, and key business developments.

• Highlight key achievements, challenges, pending matters, risks, and required Management support.

• Provide clear action plans and recommendations for areas that are below target.

• Present business performance and strategic updates to Management when required.

i) Customer & Partner Relationship Management

• Ensure professional and effective communication with merchants, business partners, customers, and other external stakeholders.

• Support the team in handling customer or partner complaints, feedback, and escalated issues.

• Ensure concerns are followed up and resolved within an appropriate timeframe.

• Maintain strong relationships with key stakeholders to support long-term business growth.

• Protect and promote MOVA's brand image through professional business conduct and communication.

j) Compliance & Business Conduct

• Ensure all BD activities and partnership arrangements comply with MOVA's internal policies, SOPs, and applicable requirements.

• Ensure commercial agreements, promotional arrangements, and partnership commitments are properly documented and communicated.

• Maintain accurate records of merchant and partnership information.

• Identify potential commercial, operational, or reputational risks and escalate significant issues to Management.

• Ensure the BD team maintains professional standards and follows company policies in all business activities.

k) Attendance, Productivity & Team Discipline

• Maintain strong attendance, punctuality, and professional conduct.

• Ensure the BD team maintains appropriate attendance, productivity, and work discipline.

• Monitor team workload and ensure timely completion of assigned tasks and business activities.

• Demonstrate strong ownership, accountability, and a results-oriented approach.

• Perform other relevant duties and responsibilities assigned by the Reporting Manager or Management from time to time.

Requirements & Qualifications

• Bachelor's Degree, Diploma, or equivalent qualification in Business Administration, Marketing, Sales, Management, or a related field.

• Minimum 3–5 years of experience in Business Development, Sales, Partnerships, Account Management, or a related commercial role, with at least 1–2 years of team leadership or managerial experience preferred.

• Proven track record in merchant acquisition, partnership development, sales, or business growth.

• Experience managing and developing a Business Development or Sales team is highly preferred.

• Strong understanding of sales pipelines, business development processes, partnership management, and KPI management.

• Strong negotiation, presentation, communication, and relationship-building skills.

• Strong commercial awareness with the ability to identify and convert business opportunities.

• Strong analytical and problem-solving skills, with the ability to interpret business data and performance metrics.

• Proficient in Microsoft Excel, PowerPoint, and other business reporting tools.

• Experience in e-commerce, cashback, membership, affiliate, digital platforms, retail, F&B, or related industries is an advantage.

• Strong leadership skills with the ability to coach, motivate, and manage team performance.

• Able to work independently, make sound business decisions, and manage multiple priorities.

• Results-oriented, proactive, resilient, and comfortable working in a fast-paced business environment.

• Strong interpersonal skills and ability to communicate effectively with internal teams, Management, merchants, and external partners.

• Willing to participate in roadshows, events, and other business development activities when required.