Identify and research suitable KOLs/influencers based on the company’s target market

Build and maintain good relationships with KOLs/influencers

Plan and manage KOL campaigns (briefing, timeline, and deliverables)

Negotiate rates and collaboration terms with KOLs

Ensure content aligns with the company’s branding and guidelines

Coordinate with internal teams (marketing, creative, etc.) to ensure smooth campaign execution

Monitor campaign performance (engagement, reach, impressions, conversions)

Prepare reports and evaluate campaign results

Manage and update the KOL database and track each KOL’s performance