Role Overview

The Business Development (Membership Partner) role focuses on driving growth through strategic partnerships, merchant onboarding, and on-ground promotional activities. This role plays a key part in expanding MOVA’s ecosystem, strengthening brand presence, and ensuring effective collaboration between internal teams and external partners.

Key Responsibilities

1. Business Development & Strategic Partnerships

• Identify, engage, and negotiate with potential partners, merchants, and brands for onboarding onto the MOVA platform.

• Develop and execute strategies to increase membership adoption and merchant participation.

• Build and maintain strong, long-term relationships with partners to support sustainable growth.

• Conduct market research and analyse competitor activities, trends, and customer insights to inform business strategies.

2. Road Booths & Promotional Activities

• Plan, organise, and execute road booths, roadshows, events, and on-ground marketing activities.

• Brief, train, and supervise booth staff to ensure professional brand representation.

• Monitor and track booth performance, including sign-ups, engagement, and lead generation.

• Prepare post-event reports covering performance metrics, customer feedback, and improvement recommendations.

• Ensure consistent and proper use of MOVA branding, materials, and promotional merchandise.

3. Team Leadership & Cross-Functional Coordination

• Lead, guide, and support business development teams and promoters.

• Collaborate closely with internal departments to ensure aligned execution of initiatives.

• Provide regular progress updates, reports, and KPI tracking to Management.

• Assist customers with enquiries, order placements, feedback, and complaints during campaigns or activations.

• Maintain accurate records of customer and partner interactions in internal systems.

• Coordinate with internal teams to resolve service or product-related issues efficiently.

• Uphold MOVA’s brand image through professional, confident, and empathetic communication.

• Perform other duties as assigned by the Reporting Manager or Management from time to time.

Requirements & Qualifications

• Bachelor’s Degree in Business, Marketing, Management, or related fields.

• Fresh graduates or candidates with 1–3 years of experience in business development, sales, partnerships, or marketing are encouraged to apply.

• Strong communication, negotiation, and relationship-building skills.

• Experience in merchant acquisition, affiliate marketing, or partnership-driven environments is an advantage.

• Familiarity with digital platforms such as TikTok Shop, Shopee, or social commerce ecosystems is a plus.

• Self-motivated, target-driven, and comfortable working in a fast-paced environment.

• Willing to travel and support weekend events when required.

Why Join MOVA

• Opportunity to grow with a rapidly expanding lifestyle membership platform.

• Exposure to partnership development, marketing campaigns, and merchant ecosystem growth.

• Dynamic and collaborative work environment.

• Opportunities for professional development and career progression.